SEBRE is distributing Pilsner Urquell in Serbia

SEBRE is commencing the distribution of Pilsner Urquell beer in Serbia. The whole of Serbia will now be able to enjoy this world-renowned lager whose tradition dates back to 1842. 


Press release | Gastronomy


“We came up with the idea over a beer and it immediately turned into a pressing spiritual and cultural mission – to enrich Serbian culture with the Czech golden treasure, one that will go perfectly with Serbian cuisine. Of course the availability of the source of our inspiration and ideas became a life-or-death question,” jokingly said Jan Kubíček, CEO of SEBRE, describing the moment when it was decided to import Czech beer into Serbia. Kubíček also added: The main brands that we will distribute will be Velkopopovický Kozel and of course the one and only Pilsner Urqell.”

/ Jan Kubíček, CEO of SEBRE